Play Tarochi and Help Preserve the Ancient Art of Aizome Dyeing

Overview

The campaign represents a partnership among Paima Studio, Cardano BCG, and Socious designed to blend modern technology and traditional craftsmanship. Participants engage with a blockchain-based game while supporting the preservation of Aizome, the ancestral Japanese indigo dyeing technique facing decline as practitioner numbers diminish annually.

The Conservation Challenge

Aizome represents an ancient art that is seeing fewer and fewer craftsmen each year. Modern production methods have overshadowed this traditional craft, threatening its survival. Campaign proceeds fund training for emerging artisans to ensure the technique’s continuation.

Participation Mechanisms

Three primary engagement pathways exist:

1. Game Feedback: Players submit improvement suggestions for Tarochi via Paima’s Discord community
2. Social Amplification: Users retweet campaign content with the #Tarochi4Aizome hashtag
3. Achievement Tracking: Participants capture rare creatures within the game environment

Reward Structure

• Participation baseline: First 100 entrants receive 10 ADA each
• Performance incentives: Top three submissions in feedback, achievements, and engagement categories earn 1,000 ADA (approximately $600), 300 ADA, and 100 ADA respectively
• NFT awards: Winners receive digital handkerchief representations exchangeable for physical Aizome textiles (valued 60-80 ADA) or 30 ADA in crypto value

Implementation Timeline

Campaign duration spans one month from November 24, 2023, with result submissions due December 23, 2023 at 23:59 JST.